Project Overview
GFL Environmental contracted Green Rock Strategies who hired Diivoke to document the transformation of an existing Jacksonville warehouse into a fully operational Class I Transfer Station. The goal was to capture the scale, scope, and craftsmanship of the build for use in corporate and promotional materials.
We focused on showcasing the facility's infrastructure, machinery, and operational flow — giving viewers a clear picture of what goes into a project of this size.
On Site
We arrived on location and documented the facility from multiple angles — wide establishing shots of the building exterior, interior infrastructure, active equipment, and the overall scale of the operation.
Drone footage was used to capture the full footprint of the facility and surrounding property, giving the final edit a cinematic quality that static shots alone couldn't achieve.
Final Outcome
The delivered package included a polished highlight reel and raw b-roll footage ready for use across GRS's and GFL's corporate communications, social media, and internal presentations.
The footage gave GFL a professional, visual record of the Jacksonville facility that accurately represents the scale and capability of their operations.
Project Overview
GFL Environmental brought in Green Rock Strategies, who partnered with Diivoke, to document their recycling facility in Lakeland, FL. The goal was to show how the site sorts, processes, and moves recyclable material at scale for use in operational and marketing materials.
We focused on the sorting lines, material handling equipment, and the rhythm of a working recycling floor — capturing the process from intake to output.
On Site
We spent the day inside the facility filming the sorting and processing lines in motion, along with wide shots of the loading and staging areas outside.
Drone footage captured the full scale of the Lakeland property, giving the final video a broader sense of the facility's size and layout.
Final Outcome
The finished video gives GFL and Green Rock Strategies a clear, professional look at how the Lakeland facility operates day to day.
It's now used across corporate communications and internal training materials to showcase the site's recycling process.
Project Overview
Green Rock Strategies brought Diivoke in to document GFL Environmental's recycling operation in Dade City, FL, capturing the facility's equipment and processing flow for corporate use.
The focus was on presenting the site as an efficient, well-run operation — from material intake through to final processing.
On Site
We filmed throughout the facility, covering the processing equipment in action, the material flow between stations, and the overall condition and organization of the site.
Aerial drone shots were used to frame the property from above, showing the full footprint of the Dade City operation.
Final Outcome
The final video gives GFL a polished visual asset for showcasing the Dade City facility's capabilities to partners and stakeholders.
Green Rock Strategies now uses the footage alongside its other GFL facility videos as part of an ongoing documentation series.
Project Overview
Green Rock Strategies brought Diivoke on to document a chemical processing plant in Jacksonville for Symrise, capturing the facility's operations, equipment, and scale for corporate use.
Given the nature of the site, the focus was on presenting the plant's infrastructure and safety-conscious operations clearly and professionally.
On Site
We documented the facility's exterior and approved interior areas, capturing the plant's processing equipment, tanks, and piping systems in operation.
Drone footage was used to show the full scale of the plant and surrounding property, rounding out the ground-level coverage.
Final Outcome
The delivered footage gives Symrise and Green Rock Strategies a professional visual record of the Jacksonville plant's operations and scale.
It's used internally and in corporate communications to represent the facility's capabilities.